Prada otoño/invierno 2012 con los actores Gary Oldman, Jamie Bell, Garrett Hedlund y Willem Dafoe
Campaña primavera verano Prada 2013
Campaña con Michael Pitt.
Los zapatos más feos de Prada
Like portraits hung in the halls of a modern palace, the campaign images shot by David Sims for Prada’s autumn/winter menswear collection capture four of Hollywood’s leading men in a contemporary character study. Acting luminaries Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe, also stars of the autumn/winter fashion showcase in Milan, are the distinct subjects of this extraordinary gallery – transposing cinematic codes to the world of menswear in the series of three-quarter length portraits.
Stylish men off screen as well as on, they are some of the most iconic screen characters of our time, as well as influential icons of fashion. Together the four actors, each at a different point in their careers, represent a cross-generational broadening of the face of Prada Menswear. In the campaign each leading man plays a different archetype, layering codes of dress in a subtle parody of power and role-play. Exaggerated poses and conspiratorial glances hint at the game, a palm solemnly placed on the heart or into a pocket with precise formality. A cardinal red background speaks of ceremony and theatre – the light accentuating the cut of a sleeve or the slope of a coat tail – while each man transforms the clothing into a costume for their own unique performance.
The eyewear campaign moves in on our players, framing each character in a formal portrait pose, the actors’s knowing looks subverting the solemnity of the compositions. Their contemporary character study of manners and meaning reveals a new set of rules for the modern gentleman’s attitude to dressing.